Music Industry, Sales, and Technology Professional
Jake Zimmerman
jakezimmerman109@gmail.com
(415) 515-8797
Marketing and partnerships professional with 8+ years of experience in digital media, live events, and brand strategy. Skilled in building sponsorships, managing campaigns, and driving growth for brands like Rolling Loud, Live Nation, TikTok Music, and Red Rocks Amphitheater. Passionate about connecting audiences through creative, data-driven marketing and media innovation.
Work Experience
2022 - Present
Executive Director | Unfound Music, Inc.
San Francisco - CA
Unfound Music is a nonprofit redefining how independent artists grow their careers through funding, marketing, and ownership.
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Built partnerships with major brands and events including Rolling Loud, Create Music Group, Red Rocks Amphitheater, Something Dope for The People, HipHopDX, TikTok Music, BeatBread, Live Nation, Bottle Rock, and Vydia
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Developed and executed digital + live marketing campaigns across Meta, YouTube, and Spotify, driving 400% growth in audience reach
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Produced branded showcases, festivals, and content collaborations connecting artists to fans and sponsors
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Managed client, sponsor, and community relationships through CRM systems and campaign analytics
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Directed cross-platform branding and media strategy for fundraising and public-facing campaigns
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Oversaw budgets, partnerships, and strategic growth to ensure long-term sustainability
2017 - 2022
Account Executive | Feyline Presents
Denver - Colorado
Feyline Presents produces major concerts and festivals across the U.S., partnering with leading artists and brands to deliver high-impact live experiences.
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Managed client, sponsor, and promoter relationships to develop custom marketing and advertising campaigns
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Created and pitched cross-platform promotional strategies integrating radio, digital, and social media
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Supported major artist campaigns including Post Malone, Young Thug, Migos, and Lil Yachty, driving sell-out attendance and brand visibility
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Oversaw budget planning, sales deliverables, and ROI reporting for merchandise and event marketing initiatives exceeding $50K
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Collaborated with agents, vendors, and brand partners to negotiate contracts, secure placements, and execute campaigns on deadline
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Delivered on-site event management for large-scale shows exceeding 5,000 attendees, ensuring partner satisfaction and smooth production
2016 - 2017
Executive Assistant | Fenzi Media Group
Belvedere - CA
Fenzi Media Group is a full-service marketing agency specializing in creative design and advertising for senior living, real estate, and lifestyle brands.
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Managed client and sponsorship accounts, ensuring deliverables and KPIs were met
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Supported sales presentations and sponsorship proposals for new client acquisition
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Coordinated media buys across outlets including The New York Times, boosting brand exposure
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Collaborated with creative and web teams on campaigns that increased client revenue by 20%
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Developed marketing decks, e-commerce strategies, and email campaigns to drive engagement
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Maintained client communication and provided campaign analytics and performance reporting
2014 - 2016
NCAA Green Marketing Assistant | CU Boulder
Boulder - CO
Supported NCAA Division I athletics marketing and sustainability initiatives through brand partnerships and live event coordination.
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Executed sponsorship activations for brands including Wells Fargo, Pepsi, and Coors Brewing Company during NCAA game days
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Managed digital marketing campaigns and social media content across 50+ Division I games annually
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Coordinated 10 branded fan and community events, collaborating with local venues and artists
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Wrote and managed a $100K sustainability grant proposal, funding new equipment at the Coors Event Center
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Supervised a 35-member marketing and event team, ensuring alignment between sponsors, creatives, and operations
Education
2012 - 2016
Environmental Science - Bachelors of A&S
University of Colorado - Boulder, CO
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Coursework in marketing, business management, and communications through the Leeds School of Business
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Active in Student Government, Program Council, Environmental Board, and Arts & Sciences Student Body, gaining experience in event production, sponsorship outreach, and campus marketing
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Developed a strong foundation in sustainability, organizational leadership, and business strategy — skills applied throughout marketing, media, and partnership roles
Projects
Unfound Music, Inc.
Non-profit Music Label
Feyline Presents
National Music Events
Fenzi Media Group
Full Service Marketing & Branding Agency
CU Boulder
NCAA Sports Sustainability ProgramÂ